Graphic designers Hussein Alazaat and Ali Almasri were awarded the 2015 AFIELD fellowship for their social design initiative Wajha, based in Amman, Jordan.1

Wajha was founded in 2012 by Hussein Alazaat and Ali Almasri, two graphic designers from Amman, who decided to help small shops in need of branding work. Since 2012, five owners of small commercial activities located in the city centre or in unprivileged neighbourhoods have benefited from Wajha’s free design and re-branding. 2 Each project is the result of a collaborative process and a contextual analysis to consider the owner’s identity, the shop location as much as the business results and clients. Wajha’s online platform is creating both a library of design elements as well as a window to the history of Arab art calligraphy – giving an open access to anyone who is interested in reusing them again to offer free design services. 3 The success of this site-specific design plays a part in developing the local economy and the social fabric of the city. The aim of the projects is also to renew the cultural heritage of the Arab business world of the 50s and 60s, a golden age for sign writers and painters whose craft died out with the onset of the computer age.

Hussein Alazaat is a multi-disciplinary designer and typography enthusiast from Jordan. He has worked for various clients in diverse industries from the UK, Germany, Turkey, the USA and the MENA region. Hussein believes in the power of Arabic calligraphy in modern brands and products; he also emphasises contemporary treatment in his typographic works.

Ali Almasri is typography and graphic designer. He specialises in multilingual type design, focusing on Latin and Arabic. He equally searches for design concepts and experiment with many digital medias to relate to an unlimited source of inspiration- Arabic Calligraphy.

For more info: behance.net/wajha

video: Wajha, documentation by Michel Balagué, camera by Hiba Judah and editing by Unai Rosende

1. Wajha founders inside Khalid tailorshop
Continue reading
2. Abu Ahmad in front of his Barbershop entry designed by Wajha
Continue reading
3. Elmuhtaseb Bookshop new window designed by Wajha
Continue reading